NMM

I went down to the train station today and found a load of leaflets for attractions.



Most of them are pretty 'samey' and boring. There were one or two interesting ones though.

The Eureka leaflets are fairly good, in terms of family fun - lots of bright colours, bold vectors and happy children. Shown here is the front cover and a A3 fold out map thing. These leaflets are a lot less formal than a lot of other leaflets that are promoting themselves as a family attraction. Isn't it common sense to make a leaflet for a fun attraction look fun?

Similar to Eureka, DIG has a nice fold out map. The rest of the leaflet has some photos of happy children, but in general is still quite formal.

There was also a few interesting folds going on

This leaflet for Hull makes up for dull design by using an interesting concertina fold that makes navigation through the leaflet easier. As does this Youth Yostel Association leaflet.

The winner though would be this Salford leaflet. It opens out like a regular booklet, but the pages are tiered out as they go back. As if that wasn't enough the corner of front has been die-cut into a nice round shape. Its also printed on a nice wholesome uncoated stock. Niiiiiccccccceeee.

I also like the way that the photos aren't in square boxes, but abstract shapes (complimenting the cover design) for this Leeds Museums & Galleries booklet.



Done.