T£N - new logo

I have redone the logo for the campaign. The typeface is less modernist, and the logo is less 'logo-like' and simpler:



Here it is all aboard the poster:



You may also have noticed that I moved the logo from the bottom right to the bottom left. I felt as though it almost looked unimportant on the right - like a sponsors logo for example. However, on the left it is viewed before the copy.