Logo

Some of the feedback I got from my final crit was about the logo: too much black space around title, thought bubble may not be 'serious' enough for nature of campaign, looks a bit like Drink Aware campaign.

I decided that I didn't want the logo to be too 'hard hitting', as it needs to be approachable. Also, I I want the aim of the campaign (apart from getting people to visit the website), to be getting people to just stop and think for a moment; I'm asking people to take any kind of direct action.

I have been playing around with addressing the other two logo comments:

Second to last one?...Hmmm.