FMP Evaluation

Note: I completely forgot to explain how I’ve written my Statement of Intent in my hand in. Basically, the main text is my original SOI, and the italicised text describes how each section has changed. Apologies for any confusion.

Throughout my third year, my overall rational and intentions as a designer have changed very little. They have mainly been concerned with professionalism—producing work based on ‘real-life’ considerations such as audience, timescale, budget, etc—and social responsibility—approaching design from the point of view that design doesn’t exist in a vacuum, that it is one link in a much larger chain, meaning that, for me, questions of responsibility need to be about more than specifying recycled paper. During my FMP I also started wanting to make myself a more ‘rounded’ designer, because I believe the ability to design websites (when someone else may not be able to), for example, could be the thing that wins or loses you a branding job. The more ‘strings in your bow’, the better. A lesser goal for my Final Major Project has been to have fun and experiment, as this is possibly the last chance I have to be in full control of my work.

While I wouldn’t say that I am now a professional, versatile and responsible designer, I would say that through my Final Major Project I have improved in the areas I wanted to. Different briefs helped me in different areas. For example doing web design for an ethically driven company has helped me become more versatile by developing my basic level of web design knowledge, forced me to work to tight deadlines, and given me an insight into working for clients concerned with social responsibility. However, my Made You Think brief allowed me experiment, and develop my understanding of various social issues, however I went about this brief in the most unprofessional, erratic and rushed way.

I feel that the smaller briefs (with the exception of the EYS competition) went fairly well, I engaged with them and felt I learnt from them. I also really enjoyed putting together the design context book, which I feel let me explore the design industry as well as giving me an excuse to really experiment with layout (obviously the typo on the cover and the print defects were a low point). However, I’m not sure how I feel about my work for my main brief (Made You Think). When I look at my outcomes I think that what I have done is fairly good—for the best part functional designs that look alright—but I think I wanted more than that, I wanted something a bit more cohesive and thorough. My submission for this brief, with the possible exception of the booklet, felt more like examples of ‘how it could be done’ than a finished ‘series’. I think that there are a number of reasons why this brief wasn’t quite as strong as I would have liked it to be, and it’s mainly to do with project management. I spent too long at the start researching and being confused with what exactly I wanted to produce, putting off committing to any actual decisions. This resulted in most of the design work being done in the last few weeks, which I thought would have been fine, except I hadn’t factored in the day to day setbacks—spending ages chasing up emails, wasting a whole day trying to upload my Design Context book to Lulu (and then a further half a day when they printed it wrong), spilling coffee on my keyboard and being without a keyboard for a weekend, etc. Things like that are regrettable and I’m a bit annoyed with myself for being so unorganised, however the main factor in my manic struggle over the final few days before the deadline (and the resultant unorganised hand-in) was the 2010/2011 prospectus pitch I decided to enter the week before the deadline. Winning this took a couple of days away from college work (meetings and a photo-shoot), at a time when I really couldn’t afford to spare any time. I don’t see this as a bad thing however, as I think the prospectus design (as a portfolio piece) is more important, in terms of my future, than a good grade (similarly, doing an internship at UHC meant that my FMP got off to a slow start, but it was worth it because I got valuable experience, a job offer, and the promise of future collaborations). So in that sense it was a worthy sacrifice, and although I’m not 100% satisfied with my submission, there is at least a little time to make things better for the show—I think that having a good show and selling yourself visually is arguably as important as getting good grades.

In summary, I don’t feel like I have progressed much as a ‘design student’ (in terms of ‘ticking the boxes’ getting good marks, etc); but what my FMP has done, however, is helped me on my way to becoming a professional designer.