Tuesday, 20 November 2007

The Simple Food Company

I have finished the Design4Print brief. Unfortunately I cant put photos up yet as it is being marked, but ill put some photos up as soon as i get it back.

I made 3 pieces of packaging that would be part of a much larger range. Everything would be made (if it were to be mass produced) with 100% recycled stock from Paperback (www.paperback.coop) and would be printed using vegetable oil based inks as they are better for the environment and the printers health.

Here are some of my final designs. Please bear in mind that the crisp and olive labels would be printed on slightly off-white and quite rough stock, and the biscuits are on quite a brown stock, so the 'feel' of them is completely different.

The front of the biscuit packaging.





And the back.
The box would be fairly normal looking, except the front would be slightly convex and the back would be (equally) slightly concave. This means that the box is a bit different, yet is still constructed from a relatively simple net and is still easily stackable on a shelf.

The label for the jar of olives. It would reach about 3/4 of the way around the jar.






And a close up of the front.



The crisps.



A close up of the front.



Originally, I was going to make normal crisp packets, however I decided to make a round tub instead, as crisp packets aren't recyclable.

If your interested you can view my Rational for this brief, and my final Evaluation of the whole module (from summer until now).

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