The Acoustic Coffee Shop

Me and Merlin went along to the networking night for musicians and design students before Christmas. Afterwards a girl called rachel got in touch with us asking if we could do some work for her. She is going on a course to help her set up a small business. She wants to start a coffee shop that would have live music as well, called The Acoustic Coffee Shop, so she needed a logo, menu , business cards etc. Merlin sent her a questionairre to try and establish what it is that she wanted (fun, organic, friendly) and put forward a few logo ideas. Merlin then went snowboarding and it was mostly left to me.

Here is the logo I did for The Acoustic Coffee Shop. I tried making it look friendly and organic. I made the 'a' swirly to represent coffee in a mug.

I decided to keep the menu and business card designs simple with the focus being on using nice, recycled board. I have put the board in the background to better represent the feel. For the initial print outsof the menu and business card I scanned in some nice recycled board and printed it out onto textured paper, then printed my designs over that. This seemed to work really well as a mock up, because it felt really nice to touch. It pretty much looked real.

Menu outside (back on left, front on right).



Menu inside



Business Card front



Business card back



So thats that. Hopefully everything will go well for her and she will get the business set up. So sometime in the near future ill have to do letter heads, refine the menu, change the business cards and get everything professionally printed.