Final Major Project Brief

Context

This module will support you in developing a self-initiated body of work that reflects your creative, professional and practical concerns within the field of contemporary design practice. The work produced during this module should demonstrate your ability to plan, research, produce and present a substantial, innovative and informed body of work. It will also demonstrate your understanding of contemporary practice and concerns within your chosen area of Graphic Design

Brief

Following tutorial discussion about your initial Final Major Project proposal you are required to write a ‘Statement of Intent’ (SOI) in the form provided. This document will clearly identify and articulate specific areas of focus such as subject matter, research methods, time scales, practical development, contextual references and methods of documentation/evaluation. As a result of this you will produce a body of work in three parts

PART 1 – PROJECT JOURNAL (20%) – You will be required to set up a blog. and use it to document the research development and management of your final major project. This should include your SOI, ongoing evaluation of your progress, documentation of research that you have undertaken, and a summative evaluation of your project. (see additional handout for further details).In addition to your blog you will be required to present evidence of time/project management in the form of a paper based project file.

PART 2 – DESIGN CONTEXT (40%) – you will be required to undertake a period of focused, in-depth and sustained research into an area of graphic design appropriate to your design strategy. You should apply a range of research methods in the investigation of issues, practices, practitioners and companies relating to your own particular area of study. This should culminate in the design and production of a Case Study in the form of a book (or print based delivery), interactive dvd or web site. (See supporting handouts for further information)

PART 3 – DESIGN PRACTICE (40%) – Alongside the development of your case study you are required to identify, negotiate and resolve a set of design briefs or a significant design problem, appropriate to your individual design practice and informed by your case study research. These could be live, competition or self directed briefs and should allow you to demonstrate a high level of practical and conceptual design skills. You will be required to formalise any briefs in the provided/negotiated format and present work as directed in the appropriate professional formats (see additional handouts for guidance).


Evidence

For this project students should submit: Module Outcome assessed :

A PROJECT JOURNAL (in the form of a blog.) demonstrating your ability to propose, plan, carry out, document and critically evaluate a sustained period of research, development and production in relation to your own design practice. 1,7

B DESIGN CONTEXTS – demonstrating your ability to apply a range of sustained research methods and approaches to the gathering, ordering and coherent presentation of source material appropriate to a negotiated subject / area of study. 2,3,4

C DESIGN SOLUTIONS – demonstrating your ability to respond to a substantial design problem/ problems appropriate to your negotiated subject / area of study / design practice. 5,6

D EVALUATION – A summative evaluaton (500 words) will be posted on your blog by the submission deadline 1