Where to start?

I am trying to get started on my T£N brief properly, but I don't really know where to begin. I have been trying to look for inspiration. The first thing I looked at was Make Poverty History which is possibly the closest thing to my T£N campaign.

I am a big fan of the logo which says make poverty history, whilst the words in bold say make history. Simple word play.



I think that the most important promotional aspect of Make Poverty History is the white bands that people had, which became popular very quickly, to 'show-off' that they cared about poverty:



"It's predicated on the notion that most of us would like to give to charity, but only if we get something in return and only if we can flaunt a logo showing just how good we are"

- Robert Preston
Shopping and donating are different (BBC News)

As sad as it is, I feel that my campaign needs to give people something to show that they took part in the campaign, maybe a banner that can go on their Facebook or Myspace profiles.

I also found this video of the Make Poverty History TV ad than ran for a few months before being taken off the air by Ofcom because it was seen as political....stupid, stupid, stupid.



One campaign (which I think is linked to Make Poverty History - well Bono had something to do with it) that is interesting to look at from a branding point of view is [Red] (which apparently made massive losses) - the agency responsible, I believe, is Wolff Ollins, who tried to do something similar (and shitter) for London 2012.



What is great about the (RED) branding is how adaptable it is - other companies can put their own brand inside the brackets and the two brands are instantly joined.



The other unique thing about (RED) was that the colour was instantly recognisable as most of the products that had (RED) ranges didn't normally come in red.



It would be really good if I could find some way of making the T£N brand as adaptable as (RED) so that charities and organisations could combine it with their own branding to promote themselves.

Where to start?

I am trying to get started on my T£N brief properly, but I don't really know where to begin. I have been trying to look for inspiration. The first thing I looked at was Make Poverty History which is possibly the closest thing to my T£N campaign.

I am a big fan of the logo which says make poverty history, whilst the words in bold say make history. Simple word play.



I think that the most important promotional aspect of Make Poverty History is the white bands that people had, which became popular very quickly, to 'show-off' that they cared about poverty:



"It's predicated on the notion that most of us would like to give to charity, but only if we get something in return and only if we can flaunt a logo showing just how good we are"

- Robert Preston
Shopping and donating are different (BBC News)

As sad as it is, I feel that my campaign needs to give people something to show that they took part in the campaign, maybe a banner that can go on their Facebook or Myspace profiles.

I also found this video of the Make Poverty History TV ad than ran for a few months before being taken off the air by Ofcom because it was seen as political....stupid, stupid, stupid.



One campaign (which I think is linked to Make Poverty History - well Bono had something to do with it) that is interesting to look at from a branding point of view is [Red] (which apparently made massive losses) - the agency responsible, I believe, is Wolff Ollins, who tried to do something similar (and shitter) for London 2012.



What is great about the (RED) branding is how adaptable it is - other companies can put their own brand inside the brackets and the two brands are instantly joined.



The other unique thing about (RED) was that the colour was instantly recognisable as most of the products that had (RED) ranges didn't normally come in red.



It would be really good if I could find some way of making the T£N brand as adaptable as (RED) so that charities and organisations could combine it with their own branding to promote themselves.

NMM coming to a close

I have finished the NMM Seasonal print. For now.

I decided to go with the rain idea. Here's my final spreads:










I really just tried to treat this as a exercise in layout. I attempted to keep with the cloud theme and use the imagery across the inside spreads to try and make them a little more lively then the other NMM Seasonals that are aimed at adults as well as families.

The GIFFs below show the evolution of some of the spreads









I think thats about it for now. I'm gonna see what Thompson think of it and hopefully get some feed back from them. All thats left to do is transfer the cover imagery onto a print ad.

NMM coming to a close

I have finished the NMM Seasonal print. For now.

I decided to go with the rain idea. Here's my final spreads:










I really just tried to treat this as a exercise in layout. I attempted to keep with the cloud theme and use the imagery across the inside spreads to try and make them a little more lively then the other NMM Seasonals that are aimed at adults as well as families.

The GIFFs below show the evolution of some of the spreads









I think thats about it for now. I'm gonna see what Thompson think of it and hopefully get some feed back from them. All thats left to do is transfer the cover imagery onto a print ad.

Finished front covers

I have decided to develop both of the cover ideas from my last post, giving me these covers:

Aesthetically, I tried keeping them sympathetic to other National Media Museum artwork. However, conceptually I have tried to take a different approach.

The question I tried to answer with these designs was ‘why would anyone choose to go to an indoor attraction in summer?’



This cover hasn't changed much, but I have done some quick mock-ups showing how this concept can be easily adapted for a poster/print campaign.






The idea behind this cover design is to show how the National Media Museum offers families a hassle free day out, in comparison to more traditional summer activities - going to the beach, fare, etc.

I have spent quite bit of time putting together the alternative rain concept cover: here are the final 2, theres not much in it really. I imagine I will go with the second one.



The main reason that I visited the National Media Museum was that I needed something to do when it was raining.

This cover idea shows how the National Media Museum is an alternative to an outdoor attraction as it offers something that many don’t
- a roof.

Finished front covers

I have decided to develop both of the cover ideas from my last post, giving me these covers:

Aesthetically, I tried keeping them sympathetic to other National Media Museum artwork. However, conceptually I have tried to take a different approach.

The question I tried to answer with these designs was ‘why would anyone choose to go to an indoor attraction in summer?’



This cover hasn't changed much, but I have done some quick mock-ups showing how this concept can be easily adapted for a poster/print campaign.






The idea behind this cover design is to show how the National Media Museum offers families a hassle free day out, in comparison to more traditional summer activities - going to the beach, fare, etc.

I have spent quite bit of time putting together the alternative rain concept cover: here are the final 2, theres not much in it really. I imagine I will go with the second one.



The main reason that I visited the National Media Museum was that I needed something to do when it was raining.

This cover idea shows how the National Media Museum is an alternative to an outdoor attraction as it offers something that many don’t
- a roof.

White Riot...

I have just checked redwatch.org. Red watch is a nasty site set up white power (not the cheap cider) types, which acts as a kind of catalogue of anti-fascist, so that Nazis can beat them up if they see them/throw bricks through their windows/etc.

Anyway, good news, my photo is on there from the weekend, I am finally a real communist....

Seriously though, this is a naughty website that has resulted in people being attacked/threatened is only still there because of some ridiculous loophole in the law.

Another point. I wasn't really protesting, I was just spectating. For all they know I could be a racist pr*ck like them.

On a more positive note, Handy Andy Cody/Andy Morse Cody took time out from drawing circles to show me this guys website - ollymoss.com. He's only a year older than me. Looks like I got some work to do, I might have to put fighting fascist off for a while if I want to get better at design.



Redesign of The Great Dictator. Get it? Almost like my One World Center poster in my last post, the simplicity of this makes it better though.

Laters.

NMM

I went down to the train station today and found a load of leaflets for attractions.



Most of them are pretty 'samey' and boring. There were one or two interesting ones though.

The Eureka leaflets are fairly good, in terms of family fun - lots of bright colours, bold vectors and happy children. Shown here is the front cover and a A3 fold out map thing. These leaflets are a lot less formal than a lot of other leaflets that are promoting themselves as a family attraction. Isn't it common sense to make a leaflet for a fun attraction look fun?

Similar to Eureka, DIG has a nice fold out map. The rest of the leaflet has some photos of happy children, but in general is still quite formal.

There was also a few interesting folds going on

This leaflet for Hull makes up for dull design by using an interesting concertina fold that makes navigation through the leaflet easier. As does this Youth Yostel Association leaflet.

The winner though would be this Salford leaflet. It opens out like a regular booklet, but the pages are tiered out as they go back. As if that wasn't enough the corner of front has been die-cut into a nice round shape. Its also printed on a nice wholesome uncoated stock. Niiiiiccccccceeee.

I also like the way that the photos aren't in square boxes, but abstract shapes (complimenting the cover design) for this Leeds Museums & Galleries booklet.



Done.