Sunday 3 May 2009

Ctrl.Alt.Shift

I downloaded the latest Ctrl.Alt.Shift magazine the other day. This issue is about women's rights.

I think that Christian Aid has hit the nail on the head with Ctrl.Alt.Shift, firstly from a content as there are some really interesting stories and images; and secondly from a branding point of view - some really simple design work that is highly accessible to it's target audience (they also made the right choice by deciding not to make Ctrl.Alt.Shift obviously linked to Christian Aid - don't get me wrong, Christian Aid do some brilliant work, its just the word 'Christian' is a bit of a turn off).



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