Converge: a new direction

I have decided that doing spreads using my friends names in them is a little too National Diploma, so I have decided to make this a branding brief.

I have decided to keep the existing logo, but use it to brand an art centre.

Here are some initial business card ideas, on some of them I have quickly mocked up a spot varnish, as this would be good to experiment with.

I have also been playing about with how the brand can be used in print ads. Here is a poster for a fictional exhibition:



This is much better than a magazine. Although its fictional, the content I'm using is the brand that I created, so it feels much more real.